In today’s competitive publishing world, writing a powerful book is only half the journey, getting it into the hands and hearts of readers is the other. That’s where The Empire Publishers shines. Through innovative marketing, targeted publicity, and impactful media placements, we strive to help authors transform their message into a movement. Two recent examples, Zakiya Kibibi Holman and Kristen Healy, highlight just how far strategic media exposure can take a story.
Zakiya Holman on The Spotlight Network: Simplicity, Spirituality, and Strategic Promotion
Zakiya Kibibi Holman’s book, Streamline: Having the Audacity to Simplify Life’s Journey, offers a deeply personal and universally relevant message about cutting through life’s noise and connecting with what truly matters. It’s a beautifully written blend of spiritual insight and actionable life coaching. But even a powerful message needs the right platform.
By crafting a tailored media pitch to secure Holman a spot on The Spotlight Network (a nationally distributed platform available via YouTube, Roku, Fire TV, and Apple TV) we positioned Streamline not just as a book, but as a movement toward intentional living. Holman’s segment, hosted by Emmy-winning journalist Logan Crawford, brought her clarity-focused philosophy into thousands of homes.
The appearance was more than just a few minutes on TV — it was a brand-building moment. Our experts supported Holman with pre-interview coaching, press release distribution, and branded graphics designed for social media sharing before and after the segment aired. Her personal story resonated deeply, and viewers responded with increased interest in both her book and her life coaching services.
What made the difference? Holman’s message was compelling, but it was the strategic amplification from our team that made it visible to the right audience at the right time.
Kristen Healy on Good Day Stateline: Turning Personal Pain into Public Purpose
On the other side of the emotional spectrum, Kristen Healy’s memoir Picking Up the Pieces addresses grief head-on. With raw honesty and therapeutic insight, Healy shares her personal journey through loss in an effort to help others begin healing. Her story is heartfelt, hopeful, and profoundly human.
To ensure her message reached those who needed it most, we arranged an exclusive interview on Good Day Stateline, a popular local morning show on FOX39 that emphasizes community, positivity, and real-life inspiration. Healy’s feature included an in-depth discussion with host Michelle Abraham, where she was able to speak directly to viewers experiencing similar struggles. But once again, TV is only the beginning.
We didn’t just book Kristen Healy’s TV spot and move on. Our team worked with her before the interview to help her feel ready. We kept the focus on her message and her comfort. After the show, we created short video clips for Instagram and Facebook. These helped her connect with her readers in a real and personal way.
We also built a press kit with her bio, book details, and contact info. This kit made it easy for her to reach libraries, grief support groups, and mental health programs.
The response was strong. People saw her not just as an author, but as a voice they could trust. Her story sparked new interest in speaking events and group sessions. It also opened the door to work with mental health leaders across her region.
How We Elevate Author Platforms
These two authors represent different genres, tones, and target audiences — but their success was built on the same foundation: a full-service author promotion strategy. Our approach includes:
Media Placement & PR Strategy
We identify the most appropriate platforms for your story — whether it’s national syndication like The Spotlight Network or regional shows like Good Day Stateline. We handle the booking, coaching, and media prep, making sure our authors are poised and ready to shine.
Book Marketing Campaigns
From Amazon optimization to social media ad creation, we ensure your book isn’t just seen, it’s bought, read, and shared. Holman and Healy both benefited from multi-week marketing campaigns that supported their media appearances with boosted visibility across digital channels.
Custom Press Kits and Author Branding
We build your brand as an expert and storyteller. We deliver custom press kits that include bios, author Q&As, talking points, social graphics, and more. This is to ensure every public-facing moment reflects your voice and mission.
Post-appearance Momentum
A single TV interview can open many doors but only if you know how to use it. We guide authors on how to leverage TV clips for future press, social proof, and lead generation. Healy’s interview clip, for instance, was repurposed for outreach to grief-focused podcasts and newsletters.
Final Word
At The Empire Publishers, we don’t just print books. We build author careers. Zakiya Holman and Kristen Healy are just two examples of what happens when powerful stories meet purposeful strategy. Their appearances on TV didn’t just elevate their books, they elevated their credibility, expanded their reach, and brought their messages to communities that needed to hear them.
And we’re just getting started. If you’re an author with a story worth telling and a vision worth sharing, we’re the experts to call! So, what are you waiting for? Let’s join forces and bring your book to the world. From TV segments and podcast interviews to speaking tours, our goal is simple: to take your literary journey beyond the pages and into the spotlight.